Anonymized • SaaS-focused
Case Files
Short, structured narratives. The goal is to show thinking quality, not name-dropping. Replace these with your real stories later.
Series B SaaS
Churn risk under scale
- Barrier: incidents + slow releases created trust erosion
- Pyramid focus: Operational Gains → Business Impact
- Plan: MAP with 3 milestones + adoption loop
- Outcome: predictable releases, fewer escalations, higher retention narrative
Enterprise SaaS
Tool sprawl & cost pressure
- Barrier: fragmented stack, inconsistent data, duplicated effort
- Pyramid focus: Product Capabilities → Strategic Value
- Plan: capability map + governance requirements
- Outcome: simplified ops story + budget reallocation
PLG SaaS
Expansion motion
- Barrier: activation plateau, unclear expansion triggers
- Pyramid focus: Business Impact → Strategic Value
- Plan: metrics narrative + stakeholder alignment
- Outcome: clearer packaging story and expansion hypothesis
Make it yours
Each case should map explicitly to 1–2 pyramid layers, one barrier, and one measurable outcome (even directional). That’s what makes it “Head of Sales” level.